Best Audio Export Settings for Social Media

Maximize your audio quality on social media algorithms by exporting with optimal bitrates, sample rates, and loudness standards.

Quick Summary

Best social media audio specs: 48kHz sample rate, 128–192kbps MP3 or 16-bit WAV, stereo, normalized to -14 LUFS.

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Detailed Instructions

Sample Rate: 48kHz Standard

Video editing software (Premiere, Final Cut, CapCut) uses 48kHz audio as standard.

Format: 16-bit WAV or 192kbps MP3

Importing lossless WAV into video editors prevents double-compression degradation when social platforms re-encode.

Loudness Target: -14 LUFS

Ensures your video audio sounds loud and engaging on mobile phones without triggering algorithmic volume limiters.

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Expert Tips & Best Practices

  • Always preview social media audio on phone speakers at 50% volume before posting.

Frequently Asked Questions

Does TikTok compress audio files?

Yes, TikTok compresses all video soundtracks to ~128kbps AAC. Starting with a clean 16-bit WAV or high-quality MP3 ensures the cleanest output.

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